We’re all aware of how difficult it is to find business builders.

This can be tough…Even with the best recruiting techniques.

For me one of the better ways to find business builders is to Retail to Recruit.

Personally I think your MLM business should be made up of 75% retail customers and 25% business builders.

Why?

Having more retail customers ordering from you week after week, month after month, year after year creates that residual income we all want. Plus you now have an army of customers that are spreading the word about your products. People will talk more freely about products that are doing well for them, then they will about a business opportunity.

In one case people feel they are sharing, in the other they feel like they are selling (guess which one?).

When people talk about products they’re sharing an experience, when they’re talking about a business opportunity they feel like they’re selling.

In my company we make great money with retail sales and business builders. Personally It’s easier to find retail customers than business builders, plus your income is generated faster. (of course that depends on your pay plan, for example I get paid every week with ours).

Let me ask you a question.

Do you think it’s easier to introduce the idea to someone who is in love with your product/service they can have their own business or to someone who has never tried your product or service?

Kinda of a dumb question, because I know you know the answer.

Once someone has been using you product for about 30 days or so. And before I go on I trust you have been in contact with your customer to see how he/she likes using your product. More importantly have they used your product at all.

You would be surprised at how many people will buy a product and not use it.

If you do come across someone who has not used your product don’t say “WHY NOT”.

Tell a story.

For example, lets say you sell product XYZ and you called a customer and they have not use it yet.

Me.. “Hi Bob, this is Duffy how do you like XYZ?”

Bob.. “Oh I have not tried it yet it’s still in the box, no time to busy”

Me.. “I can relate to that Bob. When I first started taking XYZ I started noticing a difference after only 3 days, I could fall asleep faster and I woke up more refreshed and with more energy and I am getting the same feedback from my other customers as well. I’ll give you a call in few days and see how you’re doing. Talk to you then, have a great night.”
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Network Marketing, also called MLM (multi-level marketing) can be very profitable. Many companies operate in this way, for example Amway, Kleeneze and the Body Shop.

The main requirement for this business is to be good at selling. Don’t despair if you’re a shy wallflower as selling is a skill that can be learned, and in most network marketing companies you should be provided with plenty of training materials and help.

When you join a network marketing company there are two ways of earning money. Firstly, by selling the company’s products to the customer, you would then receive a percentage of the products you sell. Secondly you can also recruit other sales agents, while continuing to sell the products yourself. You would then receive commission for every sale your agents make also.

Although this is a profitable way to earn money, don’t be fooled by claims that it is easy to earn money with little effort.

It can be possible to get into a position whereby you build a large network of sellers, who provide you with an income with their efforts, but you have to put in the work and it doesn’t happen overnight.

If you are good at selling and are prepared to put in the work then this could be a very good way of making money.

There are a wide range of products available to make money. Choose a company whose products you like and perhaps would buy yourself, as this will make it much easier to sell.
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“Whether ’tis nobler in the mind to suffer
The slings and arrows of outrageous fortune
Or to take arms against a sea of troubles,
And by opposing end them.”

- William Shakespeare, Hamlet, Act III, Scene i (58-90)

Hamlet may not have been talking about network marketing, but his words do apply. Almost every network marketer has experienced the “slings and arrows” of the naysayers, those often well-meaning friends and relatives that stand in the way of our making an “outrageous fortune!” Experienced network marketers, clothed in the armor of past success, are less vulnerable to outside influences. The new distributor, however, is vulnerable, and that “sea of troubles” can act as a barrier to reaching their true potential.

What did the knights of old do to prevent an injury? That’s right – they armed themselves. Their armor was heavy and cumbersome, and they needed a squire to help them prepare for battle. Well, the same is true for your new distributors. While the armor they must use is less cumbersome than that of the knights, you must help them arm themselves for success. In other words, you must be their squire.
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Have you ever been invited to a networking breakfast? Or a networking lunch? These may should sort of strange to the person who has never been to one before, but these types of situations are key to moving yourself to talk with others about what you do, how you do it, and what you provide in the form of services and products.

Many areas have their own type of networking events
These include business meetings to talk about the economy, or business meetings to set new ordinances for the local surroundings – everywhere you have people; you have the opportunity to ‘do’ additional networking. The more people you know and talk with the stronger your network of business contacts and customer contact is going to become.

The first step to successful local networking is going to involve doing it
You need to get out there, and be where other business owners are, or at least where large groups of people are going to be found. Next, you need a good opening question. The best question you can ask a person when you are networking is, what do you do? This is not only going to open the door to talking with another person, but also it is going to open the door for that person in turn to ask you what you do – which is just what you want them to ask you!
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