With the many ways to advertise, it is easy to sometimes be in a rush to just get something out somewhere. But, no matter where you plan to advertise, there are several basic fundamentals that will help create advertisements that are effective and profitable. Here are three that will get you headed in the right direction.

1. First on the check list is; is your unique selling position (USP) clear and provoking?

You need to find out what makes your business different from that of your competitors. From that, you can develop a strategy based on the strengths or even weaknesses of those differences. Actually, good marketers identify strengths, weaknesses, opportunities and threats (SWOTs) and develop their strategy from those factors. Here is an example of a USP that stems from a companies weakness:

“We’re not #1, so we work harder to get the job done.”

In this example, a weakness was used to let customers know that they will do what it takes to get the job done. Customers know that they are not #1 so the service and pricing will be competitive.

Having a USP is extremely important in setting you apart from your competitors. It is what gets you into the minds and eventually the wallets of your customers and prospects.
(more…)

So you’ve decided to become financially independent! You’ve chosen to work at home. Congratulations! I’m sure this is a decision that can turn your life around and lead you to financial freedom.

But that is going to happen only if you’re careful enough to let it happen! There are a few things you should really look out for when deciding to work at home.

When you set out to give the work at home business thing a try, you’ll find out that this was just the easy part! The hard part is to discover which one is right for you.

With all these so called “opportunities” that flood the internet, you should be very careful in choosing a work at home business. To help you, I have put together a few simple rules :

Rule #1 : Try to avoid “get rich quick deals”

Now that’s a golden rule! Usually, when something sounds too good to be true then it probably is!

Oh, I know these sound appealing and of course you would like to get paid for doing nothing (so would the rest of us!). But don’t you think that if these people had the magic solution to making big money they would use it instead of trying to sell it to you for whatever price?

It’s sad to know that so many people end up feeling frustrated when they realize that they have wasted their time and hard earned money. There are no magic tricks! Commitment and hard work instead, can make you rich.

Rule #2 : Find a program that you really like and can work with

Another rule that’s essential! Say that you come across a program that requires you to sell life insurance. You hate insurance people, you think they’re full of hype.

So what, the compensation plan looks great! What would you do? Would you join the program? Could you picture yourself selling life insurance even if you hate the very idea?
The answer is that you’re never going to make any money doing something you don’t like!

The point I am trying to make here is, that you should go on and find out everything there is to know about the program you are interested in. Just spend some time doing an essential reading through the available material (company website, related articles etc).

Try to get an overview of how the system works and if you need more information or if you get confused , go ahead and ask the person who referred you to the program for help. Doing your homework always pays off.

Rule #3 : Make sure you know exactly what you’re getting for your money

There are just too many companies out there that present you with sales letters as long as a book but not even a hint as to what you are actually getting in return!

If the product they’re selling is that good and is going to make you so much money, why hide it? Why only mention it in the last few paragraphs?
(more…)

One problem that many small business owners run into is simply thinking too small. I often have readers writing to me asking for helping getting their business ideas off the ground. I also often hear from folks who have run their small businesses into the ground. There are five key areas where you can think too small — and doom your business to failure.

Niche Too Small

Is your niche too small? Finding a small market to target with your business is key to success, but sometimes people narrow their niche too much. While doggy dental products could be a wonderful niche (as almost any dog owner can attest) you could even narrow your focus down to a certain type of dog (such as lap dogs) but going for one specific breed would be taking it too far.

Target Market Too Small

Is your target market too small? If you are looking only at one community or small geographic region then you may well doom your product to failure. It is far too easy to saturate a small market and it is far too easy for any marketing mistakes to end your campaign before it gets off the ground. In today’s economy with the availability of global marketing you need to think big when you are planning your target market.

Budget Too Small

Is your budget too small? You don’t need a million dollar advertising budget but you should have some seed money to get your business and its marketing campaign off the ground. It is possible to build a business from nothing but it is also a lot more difficult and you might find yourself making some mistakes that cost you a lot more down the road than putting a little money up front.
(more…)

There is so much information online it’s amazing. You find something that interests you and you request information and then……you are never there.

• Is it that you are bombarded with calls and emails?
• Is it that you clicked on something but don’t remember?
• Is it that you were in a different state of mind at the time and it’s changed since?
• Is it that there is too much to choose from?

Are you looking to make money but you think everything is a scam or it’s too good to be true? You have been burned before and it’s a very hard thing to get over. I know. I’ve
been there.

Or maybe you want to stuff envelopes or make crafts……

I’ve learned the hard and expensive way. I have yet to find a legitimate envelope stuffing company. If you find a craft to do they are very particular on what they receive. They are so picky that you never get paid and you are stuck with all these crafts. Data entry is another opportunity I have yet to find a real company. The only paying company was through a company my Aunt worked for that I actually got paid for data entry. Otherwise, I never got paid but lost money. You feel violated when you are scammed.

When people ask for more information, why do they ONLY want a quick overview of something?
(more…)