Can a good headline help u sell?
You can bet it can! Ninety percent of the success or failure of your easy home business will be thanks to your headline writing. It doesn’t matter if you’re writing an ad or a sales letter…
SAVE MONEY AND TIME THE HEADLINE SHOULD HELP U SELL AND REACH SUCCESS
Some books that sell few copies become best sellers with exactly the same content and a new title!
So you need to ignite your sales by writing headlines with amazing power, and I will show you how to do it.
What advertising gurus say ?
“Advice to copywriters: When you are assigned to write an ad, write a lot of headlines first. Spend hours writing headlines or days if necessary.
If you happen to think of a headline while walking down the street or while riding the bus, take out pencil and paper and write it down.
” John Caples ”
On the average, five times as many people read the headlines as read the body copy. It follows that, unless your headline writing sells your product, you have wasted 90 percent of your money.
” David Oglivy”
It doesn’t matter if you are a professional copywriter or a newbie, anyone can be stronger in headline writing.. You can read about how writing good headlines can help u sell on many places, but most of them talk about mythology that doesn’t work, so lets see some FACTS..
WHAT MUST A HEADLINE DO TO HELP U SELL?
* Grab attention
* Communicates benefits
* Appeal to the reader’s self-interest
* Answer the question, “What’s in it for me?”, “Who cares”, “So what”
* Set the offer’s tone
* And acts like a movie or theater marquee: Select the right audience.
* Of course you need a good body copy, but with any body copy, or with the same body copy, writng a good headline can help
u sell as much as 17 times more than a so-so headline!
HOW TO WRITE HEADLINES TO HELP U SELL
* Write a believable promise
* Don’t use more than 17 words.
* Use quotation marks and index text, because it is more memorable.
* Use reverse type sparingly, because it is hard to read.
* Don’t use all caps. Use upper and lower case letters for reading ease.
* If you use a photograph, place the headline below it.
* Use the same type size in the entire headline.
HOW TO WRITE YOUR CONTENT TO HELP U SELL
* Set apart from the product and review it, element by element.
* Look at the product with a marketers eye (don’t use the producer’s cap, if you are the one who have written or created it).
* Use strong action verbs (like slash, chop, stagger, etc). For example “Multiply your income by three!” The word multiply is a strong action one.
* Identify all the benefits and feature of the product from the buyer’s point of view.
* Benefits are the real hot buttons Benefits are those elements of the product that answers the question “What’s in it for me?”
* A feature is a fact about the product that builds credibility: “It’s ll x l7 inches, 244 pages and has 13 illustrations.”
You need both, features and benefits in your copy. But benefits are where to place the emphasis. A powerful headline must scream the product’s benefits! Benefits will help you close the sale.
Why?
Because people act 90 percent on their emotions, and benefits help bring out emotions. Once a person is motivated, then that person will justify his decisions by using logic. For each headline write 10 before choosing the best one!
HOW TO EXTRACT YOUR PRODUCT’S BENEFITS TO HELP U SELL
* Buy some 3 x 5 cards,
* Review the whole product
* Write one benefit or feature on each card.
* Once you finish, review your 3 x 5 cards.
You might end with tens or hundreds cards, and sometimes the strongest benefit you can find on a card is also the best headline.
Or it can just pop out at you sometimes!
Some people call this strongest benefit your “unique selling proposition” what you can offer that no one else can.
Once you Isolate the obvious benefits, you will start building wealth. And you know what? Many marketers miss isolating the obvious benefit of their product.
And this is what will make you immediately start earning a great deal of money as a marketer. Generally you will have many headline choices, and those benefits that you have isolated, will be used to write the rest of the body copy.
TO HELP U SELL, YOUR ENTIRE MESSAGE NEEDS TO BE FILLED WITH BENEFITS!
THE HIDDEN BENEFITS CAN HELP U SELL
This is a very creative and interesting concept: Many headlines do not arise from studying the product itself.
And how will you find them?
Just answer the following question:… If you had unlimited, godlike powers and could grant your prospective customer the biggest benefit you can possibly imagine he or she would ideally want from your product, what would that be?
Write down your answer. Here is a specific example. While Ted Nicholas (one of Internet’s marketing gurus) was writing “The Complete Book of Corporate Forms”, to sell it he naturally wanted to dramatize the book and excite his prospects about its benefits.
How could he possibly do that?
Numerous publishers sold legal form books. Not as good as his, but still form books. (His was, and still is, the easiest to use.)
What could he do to differentiate his product?
How could he make a book of forms exciting? He stood back and asked himself that question. And he quickly realized that entrepreneurs don’t care a whit about forms. Most abhor paperwork. What they want is the benefit from using the forms.
And he also knew entrepreneurs, more than anyone else, hate to pay taxes. And what every entrepreneur desperately wants is to preserve the corporation’s tax shelter status. No one wants to lose that precious benefit.
So it came to him. And he wrote the headline, “What Will You Do When the IRS Suddenly Wipes Out Your Corporation’s Tax Shelter Benefits?”
Of course, the book has narrative information about the importance of keeping good records to maintain the corporate protection.
But, while it happens all the time, there is nothing whatsoever in the book about the IRS taking away benefits.
That is why it is a hidden benefit. The rest of the copy for the ad is easy to do once you have the lead. You will find that your copy writing task will be simpler.
Did that title work? You say: Since 1979, 350,000 copies of the book have been sold at $70 per copy. That’s 24.5 million dollars worth of product sales. And it is still selling just as well today! Selling a million copies of this book in the next few years is easily within reach!
HIDDEN BENEFIT CAVEAT:
Make sure your product actually delivers on the headline’s promise if you want it to help u sell..
Other examples of writing headlines that have nothing whatsoever to do directly with the product, but nonetheless have set sales records:
* “The Eighth Wonder of the World”
* “Wage Your Own Personal Tax Revolt”
* “Only Way Left For Little Guy to Get Rich”
* “The Ultimate Tax Shelter”.
* “What Will You Do When Your Personal Assets Are Seized to Satisfy a Judgment Against Your Corporation?”
TEST, TEST and TEST
Even after you discover the ideal headline to help u sell, it is imperative to keep running new headline tests for two reasons:
* To see if you can make a better one, and most of all. . .
* Every headline has a lifetime and you need to change it.
When do you need to change a good headline?
Not too soon! If it is working never change (you’ll be tired of it before your customers)
Change it if you beat the results with a new headline.
POWERFUL WORDS WILL HELP U SELL
OK, by now you know how to write the headline, and which should be its content. Now lets see how to state it.
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