As a solo entrepreneur you can get overwhelmed trying to wear all the hats. If you are just starting out you are the CEO, the sales person, the book-keeper and the dish washer. You know that I mean? You might have heard the phrase create leverage and if so great. However, once you make that discovery you are now simply exposed to so many options it’s hard to know what to choose.

As a work at home business one of the goals is to create an experience for the customer that is as easy as if they were buying from a Fortune 500. So how do you make it happen?

One of the best things you can do is look for good products that can demonstrate value to the customer but involves little to no work on your part.

Here are 10 tools that are easy for the non techs but add great value to the customer.

1. www.Efax.com: EFax is an online fax service that eliminates the need for a traditional fax machine, another line and all the associated expenses such as paper and ink cartridges. You get a real fax number that’s tied to your email.

2. www.Aweber.com: If you want to keep in touch with your customers automatically and personalize the communication an auto responder can be an important tool. For a small monthly fee you are able to create email campaigns or a single message and broadcast it to your customer list. There are a variety of ways to increase the personalization and as a result will help you develop a better relationship with the customer.

3. www.VoiceShot.com: How would you like to instantly send a voice mail broadcast message to one or thousands of customers at a time? Imagine the power of being able to send reminders, alerts, product announcements or even so interactive polls or surveys right from the web. There are no set up fees or monthly minimums. You simply pay for the calls that are delivered. You truly can call more than one person at a time.

4. www.SendOutCards.com: Have you ever wanted to send a thoughtful card to someone but forgot or it simply did not happen because you ran out of time? Well Kody Bateman CEO of send out cards has not only revolutionized the greeting card industry he has made it his mission to change peoples lives one card at a time. With over a couple of cards in the inventory you can send cards to anyone.

I love this product because in less than one minute you can choose a card, personalize it, even add a picture, write it with your own handwriting, put a stamp on it and hit send. This is no e-card that may never get opened. You can set yourself apart from the competition and touch the heart of people you care about with this revolutionary product.

5. www.AudioAcrobat.com: Audio Acrobat is easiest way to add audio to your website or email. Would you to create your own online radio show? Audio Acrobat helps you record conference calls, podcast, interviews, and more. You can also learn to create products such as marketable CD’s.

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Have you been thinking about leaving your job and starting a work at home enterprise? If you have mentioned your desire to anyone other than another entrepreneur you may have been discouraged. For many people it is hard to understand why anyone would want to leave “the safety and security” of a job and “risk their lively hood.” But if you have ever been hit by an entrepreneurial seizure there is something that happens which is unexplainable.

If you are willing to respond to this deep emotion you will never be happy living your life by a job description. You want more. A cubicle will feel like a prison and until you create something you can call your own you will feel like each day a part of you is making a deal with the devil.

For most people starting a business is a scary proposition. So how do you create an environment that pulls you towards success? What can you do to inspire yourself to take your life back and build wealth from home? Creating a purpose driven home based business is the winning combination that blends living your passion and profiting from it.

Here are 7 seven steps you can take towards a purpose driven work at home career:

1. You can create a vision and mission for your home based enterprise that inspires you. Life is too short. When you make the decision to leave the rat race you don’t want to create a business that’s simply another job. So why are you taking this journey? What do you want your business to look like?

For example, I am clear that my home based venture is as much about lifestyle as it is profit. When ever I work on my business I look at my mission that includes income developed through passive income and working no more than 25 hours a week.

Why? Because after 15+ years in Corporate America I learned that what are important to me are my personal relationships. I no longer wanted to trade my time for money. At the end of my life I don’t want to remember how many hours I worked for someone else or the sacrifices I made for a company. As a result, my vision is to create a lifestyle that allows me to enjoy life with the people I care about.

What is your vision for your business? Try to include all of your senses. What will it look like when you get there? How will you feel? Who will be there to celebrate with you? With you smell the breeze of the ocean water or the pungent fragrance of swaying honeysuckle? The more you connect with your vision the more you will be inspired.

2. Create your business based around something you are passionate about. There is something magical that happens when you are operating in something you love to do and are uniquely good at. Have you ever had a job you hated? How did you feel? You will never live a life of purpose doing something you don’t like. Discover your passion and give it all you’ve got.

For years I worked in jobs that I was good at but hated. However, when I struck out on my own I wanted to have a life I loved. I uncovered my unique talents and went to work. And what happened for me can happen for you.

When you start to live the life you were born to do the universe makes all of the resources available to you that you need to be successful. So what are you passionate about? What skills and talents do you have you can create a life and business around? Write down two or three skills have that would be utilized in your purpose driven business.

3. Make your business a business that is bigger than you. What would it feel like to know that your business was directly responsible for impacting the world in some way? How would you feel to know that when you passed on people from around the world would thank you for the part you played in creating something of value that was important to them?

At first, this line of thinking can be overwhelming. However, not when you start to think of what is at the core of any business. Your goal is to find a solution to your customers’ problems. And in exchange they are willing to pay you for it. To the extent that you get to know their hopes, desires, dreams and pains and you help to successfully maneuver the maze of life they will be forever grateful.

So how can your venture make its mark in the world? My goal is to help people discover their passion, monetize it and live a life they love. I personally want to help 1000 people in the next 3 years take their life back and build wealth from home. The very thought that I could play a small part in helping someone else do this gives my business a purpose much bigger than me.

Write down one goal that you have for your business that is bigger than you. Make sure you keep the goal in front of you where you can see it everyday.

4. Develop a business plan that supports your values and beliefs. Whenever you are working to accomplish something great you must have a plan. The creation of your business plan is the map that you will use to guide you through your journey. One of the keys to a successful plan is to make sure everything you do is consistent with your values and beliefs.

For example, if you have a family and want to spend more time with them you don’t want to build a business that requires you to spend long amounts of time away from them to build.

Don’t get me wrong. You will make choices and sacrifices. However, those should be things that are short term and spelled out. You want to be clear what you are giving up or making adjustments and what you will get in return.

“Strive for integrity–that means knowing your values in life and behaving in a way that is consistent with these values.” —author unknown. When you are building something that is consistent with who you are as a person your daily actions will feed your soul.
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When I first met Stephanie Frank author of The Accidental Millionaire I had no idea how much my life would be affected by our budding friendship. It wasn’t because she was a best selling author, internationally known speaker and coach. Actually it was much more profoundly simpler than that.

Stephanie has the unique gift to be able to concepts that most people never understand the actions to take and create a process or blue print that makes business almost like the paint by numbers game. After a delightful interview with her I was left some pearls that will surely help you in business and life.

Here are 7 lessons I have learned from her:

1. Be a million dollar thinker. Most people get caught up in the “how” to do something. When they don’t have the answers they start second guessing and sabotaging themselves from the start. Million dollars thinkers do not operate that way. Once they make a decision they look for the solutions. They create a vision and a plan.

2. Make sure your goals are congruent with your top 3 values in life. I love this one. How many times have you been presented an opportunity and the only thing the person could tell you is how much money you’re going to make? Don’t me wrong, I am an ethical capitalist however all money is not good money.

For example, some people might not be successful in the real estate foreclosure market because they would feel like they were taking advantage of people during hard times. However, another person in that exact situation might view themselves as being an advisor to someone who would otherwise lose their home and get nothing from it. As you can see it’s the same situation but each person has a different value system.

This is not about right or wrong. You simply want to be clear about your personal values and make sure your business is in alignment.

3. Even when you’re down to your last twenty dollars you could be one idea away from success. Stephanie Frank openly shares her story about how she was a business woman by day and abused wife by night. One day her husband in a rage pushed her house, down cement stairs, onto the pavement of the driveway. While she was shaking and scared she new had a decision to make.

Have you ever been at a fork in the road and had to make a decision? I know I have. For me, I knew my job was killing me. After being on a job that was making me sick I had come to my breaking point. My doctor told me if you keep this up you are going to end up in the hospital or dead. I knew them I too had a decision to make and needed to come up with a Plan B.

4. Make yourself a personal promise. Many times people are not just afraid of failure but success. As a result, they are paralyzed by fear and never reach their potential Stephanie points out how she does something very simply to keep her moving forward. One a sticky note she would write ONE thing she would do that day before she went to bed. Some days it would be a big task and other times it would be a small action but still moving her towards success.

Is there something you have wanted to achieve but are afraid to step on faith? What if you took just a small step today toward that very goal?
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You’ve read the ads or seen the infomercials. “Build a six or seven figure income while lounging in your pajamas in your work at home business.” For many people who hear this, their scam detector goes up and they become defensive. Why? Because they have heard countless horror stories of people who have lost their shirt trying to create a business from home.

However, the truth is there are thousands of home based entrepreneurs around the country who have cracked the code, created their place in the world and taking it to the bank. So how did they do it? Why do some people struggle and never ever break even while others create outrageously successful homebased careers?

There are certain habits which I believe are consistent with all of these enterprises. Here are seven habits or traits when implemented work to insure an outrageously profitable venture.

1. Find a hungry target market and look for a product or service to meet their needs. I am surprised how many frustrated entrepreneurs miss this. What often happens is someone gets excited, hit by an entrepreneurial seizure and tries to start a business with a product or service and feels it will sell simply because of their emotional attachment. Keep your mind open when looking at home based business income opportunities. However, make sure someone wants to buy whatever you have to sell before you jump in.

Don’t get me wrong you want to have a passion for what you do. However, if you love 8 track tapes it might be a problem. And depending on your age you might be thinking, “What’s an 8 track tape?” Get my point? However, if you find a group of people who are hungry for what you have is like shooting fish in a bucket. When you find a group that has a problem they want solved they will pay you to do it.

2. Understand nothing happens until a sale is made. I am amazed at how many budding entrepreneurs say they hate sales. This is unfortunate because everything else in a business is an expense. If you don’t have sales coming in the door eventually the doors will close.

Sales and marketing if done correctly is the engine to a company’s success. The key is to add value to the customer at every opportunity. One of the vital things to remember is the first time you obtain a client is the most expensive. But the real wealth is built when you have the opportunity to sell to a customer over and over again. Some companies even take a loss to get the customer in the pipeline because they realize the real money is on the back end and the true profit is in the lifetime value of the customer.

3. Develop a strong team. One of the traits that will accelerate the success of any business is the leverage generated by the help of others.

Robert Kiyosaki Author of Rich Dad Poor Dad says, “Business and investing are team sports.” The average investor or small-business person loses financially because they do not have a team. Instead of a team they act as individuals who are trampled by very smart teams.”

While you are building a home based business you don’t want to do it alone. There are only 24 hours a day and you can’t do everything. You want to look for opportunities to outsource all non revenue generating activities. Successful proprietors don’t waste a lot of time on filing and organizing.

4. Focus on the business not just working in the business. What separates you from being able to create a company that provides you with great income and lifestyle versus one that you are chained to the doors is a matter of focus. Successful entrepreneurs focus on the big picture.

I’m saddened when people say, “No one can do what I do.” This might be true however it presents a great challenge. You are now a slave to your business. The business no longer serves you. The goal must be to take “you” out of as much of your business as possible.
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