1. Let Them Procrastinate
Yeah, procrastination has stolen millions of dollars from the pockets of business men and women just like yourself. The longer it works on the customer, the less likely they will be to open their wallet and hand over the dinero they’ve been hording there.

Here’s how it works… First, the customer leaves your store without making the purchase. Second, time causes the desire for the product to fade, and distracts them from making their way back. Finally, your “almost customer” totally forgets about making the purchase, and you can kiss potential profits good-bye.

Don’t let it happen to you! Make deals so irresistible they just can’t say no, and set an expiration date. Yes, put a little press on them to buy TODAY! Reward them for complying, and make sure they forfeit the deal if they don’t. Don’t be victimized by “almost sales” that could be turned into REAL profits!

2. Stay Off The Top Of Their Priority List
Hey, sometimes we need to be reminded of exactly what is and what isn’t important in life. Where we spend our money indicates its level of importance. Are your customers telling you that your product isn’t significant to them?
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Winners are ALWAYS looking for ways to grow their business. They trust their company, trust their customers to come through for them, and realize that a financial crunch offers advantages that aren’t available during better economic times.

1. Get More For Your Advertising Bucks
When the economy makes a turn for the worse, it just makes sense that your advertising will give less of a return than during and economic boon. Sure there’s a lot less money being spent, but you don’t have to have to watch your profit margin plummet!

Think about it… advertisers are feeling the recession just as much as you are, and are more desperate for clients. It’s the perfect atmosphere to negotiate your way to lower costs – even if you are already getting a good price. Every advertising penny you can save, is that much more profit you’ll earn on the products.
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Owning your own business of any type is going to require some amount of networking. Networking is a method of building awareness of your business, among people who may be likely at one time or another to use your products, your services or to refer someone else to your business. Networking is all about getting to know other people, and locally your best bet in finding additional network contacts is going to be with other business owners.

You can find many types of networking opportunities around you. Every club and every association that you belong too is going to be a part of your network. From there, every person you come into contact with and every person you talk with is going to be part of your network.

Make a lasting impression
You can make a lasting impression on the people that you meet by talking about what you know best, and by talking about topics that are vital to your business. If you are not sure about a topic that is being approached during a conversation, ask questions. This will show you are part of the conversation and that you still want to know more. Just listening is going to keep you out of the conversation and will not make a lasting impression of you on any one.
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Customer security is one of the prime considerations of any retail outlet today. Whilst implementing key marketing strategies in order to promote products and increase sales, retail managers also need to be thinking about how safe their customers feel in-store and ways they can improve the attractiveness of their space for shoppers.

Lighting

Good lighting is a key aspect of the customer experience. Stores require lighting that allows customers to see what they are doing and to ensure that no area of the shop is dimly lit or dark, as this is where thefts or attacks could occur. This is particularly important in fitting room areas and in toilet and baby-change facilities where customers are out of the general flow of the shop and there is a reduced staff presence.

CCTV systems

Customers are comforted by the presence of CCTV systems in retail stores. They know that these systems are designed to prevent crime and automatically feel safer in an environment where cameras provide a deterrent to would-be criminals. A CCTV system also often means at least one member of staff dedicated to security and this also makes customers feel more at ease.

Space

The retail environment is one that’s constantly under threat from petty crime – from shoplifting items to pick-pocketing customers. This type of crime is easier to commit in small, crowded shops, where people are more tightly packed into a space and it is difficult for staff, security cameras or general shoppers to see what is going on. It’s easy for people to put goods in their bags without paying for them or to steal a handbag and be out of the shop before anyone’s realised. A key way to defeat this type of crime is by arranging your goods so that there’s more space in the store. This makes it immediately more obvious if someone is acting suspiciously, and customers are more likely to be aware if someone is too close to them or demonstrating threatening behaviour.
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