When you are selling your products to clients, you don’t want to be pushy about it, you want to be persuasive.

Have you ever been around a sales person who seems to have everything going for him?

He has no problem talking to people, people like him, he seems to meet all of his sales goals so effortlessly.

This is not because he is lucky, or he was born with a natural gift when it came to selling. It is because he took the time and effort to make sure he went into the field well trained with the appropriate sales skills and product knowledge to make his sales seem as though they come without any effort.

This sales person, through hard work and sales training, has given himself the power of persuasion because he has the ability to find out what it is that his customers need.

When a sales person is being pushy with their product, it is a turn off to the customer. The last thing a customer wants, is somebody they just met up in their face who won’t stop talking. Pushy sales people come off rude, unprofessional and unknowledgeable.
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Often the real profits lie in back-end sales.

Once you have a customer, you simply offer additional products, add-ons, upgrades, a super-deluxe version of the original product purchase with all the bells and whistles. The customer is already “sold” on the product or service, based on your sales material or presentation.

The back-end offer should supply the answer to “what’s next?” It should be related in some way to the original product, and the most successful back-end products are higher-priced accessories that makes it easier of better for the buyer than simply having the original.

A back end product should further enhance the product that the buyer intended to purchase. Whatever the original product does, a good back-end product will make it faster, better, more detailed, more complete or easier to use and benefit from – in essence it is far more helpful to the prospect in satisfying his wants, than is the original, more basic product.

Keys to Success

The success of back-end products can be attributed to having a captive, highly targeted audience who is definitely interested in achieving a specific result or solving a specific problem. The add-on product makes it easier to solve the prospect’s problem, quickly.
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If you’re a salesperson whose dealership has recently gone online, you’re probably wondering about the best way to handle online customers. This new breed is entirely different, and dealerships everywhere are incorporating internet sales techniques into their existing auto sales training programs as a result.

The internet buyer is much more discriminating than their offline counterpart. They are searching for added value, choice and much more than the best price.
Therefore, being able to turn their enquiries into sales should be the goal of all online dealerships. But how do you, as a salesperson go about this effectively?

To begin with, a good understanding of today’s internet buyers is in order. They are much more educated about what can be had online. That’s because most auto dealer websites allow them to do just about everything except kick the tires. Internet car buyers have greater control over the buying process. They can access information around the clock, greatly reduce searching time, comparison shop and even obtain financing online. That means that once they’ve reached you, they are much better informed than the car buyers of old. However, it doesn’t mean that the salesperson has been outmoded! Salespeople are as an integral part of the auto-purchasing process as they’ve always been. Customers still need someone to help clear confusion and finalize the sale.

It should be understood that the internet presents a golden opportunity for auto retailers and sales people to re-evaluate and reinvent their customer image. For example, the online salesperson can elevate the entire dealership’s image by assuming a more advisory role with customers. This role is highly important, considering that said customer will already know a great deal about what you have to offer. As well, internet buyers, already being used to the low pressure, self-controlled buying process are more likely to respond negatively to traditional pressure selling tactics.

Internet auto sales training should communicate the benefits of using the internet to engage a customer at the shopping stage and provide superior customer service, something that has always been a cornerstone of the auto industry. Training should also identify the benefits of utilizing internet customer relationship marketing to reinforce strong brand loyalty.

How many internet sales a dealership makes will ultimately depend on the amount of useful information on that dealership’s website. Today’s internet buyer will not wait for new information to be added; if a website does not have what they are looking for, they will simply go elsewhere. The internet is seen as ‘the great equalizer’ of all businesses. Dealerships are no longer just competing with companies down the street; they are being compared to dealerships world wide. Therefore, it is even more critical that any auto sales techniques be original and dynamic; something that catches the buyer’s eye or ear and leaves them compelled to know more.
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A colleague and I were in conversation recently when he shared a very profound statement, “You can be finished before you start.”

We were talking about the power of one’s mind, more specifically about ones sales mindset. Eugene was relaying an exchange he had many years ago when he was a pharmaceutical sales rep. He was comparing notes with another rep that was having difficulty getting in to see physicians to promote their company’s product. He wanted to know why Eugene was having so much success, and he was not.

Turns out, this other sales rep found it extremely difficult to turn the doorknob to enter the doctor’s office. He had such high self-doubt, Eugene explained, that he had lost the sale before he even initiated the call. This is when Eugene summed things up by commenting, “You are finished before you start!”

This simple statement may apply to those suffering with weak sales results. Appreciate sales is not for everyone. Being in the sales profession requires intelligence, personality, perseverance and a strong believe in ones self and belief in ones customer.
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