I have become a huge Apprentice fan. Thursday evenings you’ll find me glued to the television, excited, focused and wondering who will be fired next. I’m willing to bet that many of my readers share that obsession.

Whenever I talk about Getting Past the Palace Guard, the secretaries, receptionists, assistants, voice mail, anyone and/or anything that blocks access, I’ve taken to pointing to Donald Trump. The question I ask: “If Donald Trump were to call your prospect and that prospect’s secretary were to say to him, ‘What is this in reference to?’ what do you think Donald Trump would say?”

This question always occasions much conversation. The general consensus of opinion, however, is that Donald Trump would probably say, “This is Donald Trump. Is she there?”

Another example: If Barbra Streisand calls Steven Spielberg at DreamWorks and Steven’s secretary says to her, “What is this in reference to?” here is what Barbara will not say: “I’m a singer and an actress and a producer and maybe you’ve seen some of my movies?” She would probably say, “This is Barbra Streisand. Is he there?”

I know that many of you will now say to me, “But Wendy, I’m not famous.” It doesn’t matter. I’m willing to bet that Donald Trump and Barbra Streisand would have said exactly the same thing 30 years ago before they were famous. I’m willing to bet that 30 years ago they had almost the same self-confidence, assurance and sense of entitlement that they have now. It was that self-confidence, assurance and sense of entitlement that helped them get to where they are now.

Let’s switch gears for a moment and talk about your prospects. What type of people are they? They are bosses. What does it mean to be a boss? How does a boss behave? First of all, bosses are decision-makers. That’s what we call them and that’s what they do. They are used to making decisions. They also have at least some authority to be able to implement their decisions. They give direction and expect the direction to be followed. More than likely, at least in their business persona, they have self-confidence and assurance. These are all traits that bosses or leaders share and these traits influence how a boss or a leader behaves.
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Many people regard sales as the most effective way of earning unlimited income. In fact, 7 out of 10 salespeople who were interviewed why they preferred sales as their job, they have contended that in sales, they can earn income on tap. This goes to show that they can either earn more or earn less.

From this point of view, salespeople view their success based on the kind of sales training that they have. Of course, no one could instantly exert expertise without the proper training that he needs in his career.

Hence, many salespeople are more than willing to submit their selves to sales training. They know that it would be one of the best ways to earn and achieve success.

So for those who cannot understand why sales training is important in a salesperson’s career, here are some of the advantages of engaging into such sales booster activity.

1. It is a great help

Based on its basic concept, sales trainings are especially created to help the salespeople hone their skills and improve their craft. Their ability to create more sales is improved through the acquisition of advanced marketing strategies.

2. Molds better attitude

Another best thing about sales trainings is that they do not mainly focus on improving the skills and abilities of the salesperson as far as selling are concerned. Through these trainings, the attitude and behavior of the salesperson towards sales are improved.
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Whether you create and sell your own products, buy reselling rights or rebrand other people’s products, adding value with bonuses is a well-used tactic in affiliate marketing. Why? Because a good bonus is valid, honest, and truly does add value to any offer. Perhaps most importantly, it makes the customer think that NOT to purchase would be a very unwise decision.

The challenge is that almost every marketer is using bonuses, so customers are wearying of the hype. What you need to do is offer them bonuses that do add genuine value to your product, and off them at the right place and time, and in the right way.

Some examples of good bonuses are:

*your product is an ebook about how to buy a used car, and your bonus is a report on how to check to see if a vehicle has sustained damage.

*your product is software designed to simplify obtaining reciprocal links, and your bonus is a report about how to create search engine optimized website title, description and keywords.

A bonus with genuine value:

*can be put to use immediately and is directly related to your product.

*provides motivation that is a match for the motivation to sign up for the newsletter or buy your product, and serves to add to that motivation, not detract from it.

*can allow you to put a price on a product that others give away for free.

The right placement of a bonus is:

*immediately before your prospect makes the last click to complete a sale. This will eliminate any last minute hesitation and will reinforce what you are asking for your product.

A bonus works well if you will only be selling your product for a limited time:

*If you can tell people that if they order by July 15th 2006 they will get a discount or free bonuses, there will be a sense of urgency compelling the customer to buy now rather than risking missing the bonus.

Here are examples of appropriate free bonuses:

1. Physical Product
If you are selling a physical product, it’s easy to slip in a free sample or free gift. Anything with your logo, url and/or contact info reminds your customer to return to your website. Pens, mousepads, coffee cups, and refrigerator magnets all get used frequently.

2. Special Report
Information in a condensed form that relates to what you’re offering and would be very helpful for the customer makes a great bonus. If your product is information explaining how to do something, your bonus can be a detailed description of some aspect of that. A great bonus to add to Opt In Master Course would be a report outlining how to get the most out of your favorite traffic exchanges or safelists; or, how to write a good email advertisement.
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In the past I held positions of responsibility and always had others who did the doing things for me. I used to supervise personnel; I tended to be in charge of my own work unit, and my own time.

I once attended a job interview where I was asked by members of the interview panel how would I organize and set up a telephone conference. I replied that I would email/telephone the IT guys with dates and times and have them do it.

To my horror, I learned that apparently I was the one responsible for this task and would have to arrange this telephone conference myself. Gee that sucked! Needless to say I immediately lost interest in the job (nor did I get it, for some strange reason). Whenever I retell this story I still manage to laugh at my reaction “What, I have to organize what?” Thank goodness for my attitude readjustment!

Over the years I’ve had many job and career changes and with each role someone would always be available who I could count on to help me out. Always, without fail!

Never having to worry about all that other ‘stuff’ kept me a prisoner of my own comfort zone. There was always someone else who did that ‘stuff’ while I got on with other work I was responsible for, there was always a safety net.

Back to the advertising leaflets, I tried, with the help of others to find personnel to do that ‘stuff’ (handing out leaflets while I would be doing something else I was responsible for) for me.
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