What is it that gives business life and vitality? Yes, sales. Without sales, our businesses will dry up and die. On the other hand, a healthy growth in sales means an increase in profits. Yeah, we business owners spend a lot of time watching for signs of growth, and plotting to make it happen. Here are 5 sure-fire ways to get customers to shell out the bucks before they leave your place of business.

1. Tantalize Their Emotions
When was the last time you bought a candy bar? Exactly what is it about chocolate that makes us waste perfectly good money on something that lasts less than five minutes? Yep, it’s the feeling of satisfaction we feel after we’ve eaten the sweet morsels.

Everything consumers purchase is for one purpose… to satisfy some emotional feeling they are looking for. Don’t believe it? Why do we buy cars? …security, to show off, personal satisfaction? Sure, we all want to look good and know that we’ll be able to get where we’re going safely.

Take advantage of the emotional pull purchases have on your customers, and dramatize. Paint word pictures that will enhance to pleasant feelings that come with the purchase you are trying to get them to make.
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If you don’t have good fresh content to use for new products, your momentum comes to a crashing halt and so does your business.
So the question begs itself, how do you consistently create new content?
Here are your four basic options:

1) You can continually write your own materials…and you should.

2) You can record your thoughts and get them transcribed… and you should.

3) You can hire a ghostwriter to write materials for you… and you should.

or

4) You can purchase the rights to content that you can resell… and you should do this as well.

Each option has its own positives and negatives but in my opinion you should be doing a little bit of each.

Let me explain…

4) You can purchase the rights to content that you can resell
Purchasing the rights to content that has already been created can be a double edged sword, but, if you do it right, it can be VERY profitable for a number of reasons.

First and foremost you want to review the “legal mumble jumble” to the materials that you have purchased. There are different “rights” and you need to be aware of the differences. I’ll give you a quick break down of the basic ones that I commonly come across for these types of products.

A. Recording Rights: These usually grant you the rights to record the written material in your voice and sell the audio for whatever price you want. They do not give you the right to reprint the materials or transcribe your audio (yes that is the same thing!!) and resell that.

B. Reprint Rights: Reprint rights give you permission to resell the written content. You can’t modify the content at all but you can resell it. Sometimes there are clauses that do not permit you to resell the product beyond a certain price point. Make sure you read all the details carefully
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If you don’t have good fresh content to use for new products, your momentum comes to a crashing halt and so does your business.
So the question begs itself, how do you consistently create new content?
Here are your four basic options:

1) You can continually write your own materials…and you should.

2) You can record your thoughts and get them transcribed… and you should.

3) You can hire a ghostwriter to write materials for you… and you should.

or

4) You can purchase the rights to content that you can resell… and you should do this as well.

Each option has its own positives and negatives but in my opinion you should be doing a little bit of each.

Let me explain…

3) You can hire a ghostwriter to write materials for you

Hiring a ghost writer has some major advantages and disadvantages. First and foremost it takes a HUGE burden off your shoulders to create original content. Secondly it frees up a lot of your time. Third, it feels great when you get an email from your ghostwriter and the ebook/book/manual/article(s) are all complete and ready to go – it truly is the magic pill.
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If you don’t have good fresh content to use for new products, your momentum comes to a crashing halt and so does your business.
So the question begs itself, how do you consistently create new content?
Here are your four basic options:

1) You can continually write your own materials…and you should.

2) You can record your thoughts and get them transcribed… and you should.

3) You can hire a ghostwriter to write materials for you… and you should.

or

4) You can purchase the rights to content that you can resell… and you should do this as well.

Each option has its own positives and negatives but in my opinion you should be doing a little bit of each.

Let me explain…

1) You can continually write your own materials

Writing you own original content is important because you don’t want to become dependant on other people’s thoughts. You want to train yourself to consistently think original thoughts and then capture them. People want fresh thinking. They don’t want the same old, same old.
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