Sometimes we need to be told outright what’s going on, how to do something, how to make it, without huge amounts of hype, gloss and flash and he does just that.

He calls himself The Rich Jerk. He’s got a viewpoint that’s straight down the line, calls it as it is and doesn’t care if you don’t act. He’s successful and he knows it. He knows how to make money online and he’s making his method available. Now you’ve got a chance to take advantage of it.

If you’re serious about making money online you really have to look at all of this. The information is condensed to the essentials. Clear, detailed and precise information about multiple successful strategies that’s he’s used and is still using today.

His information about how to make money online includes (but is by no means limited to):

• 10 ways to create an affiliate site that sells, and sells, and sells
• How to knock off Google Adwords competition, and pay less as well
• How to get 20% click through from Adsense ads
• How he attained a #1 listing on Google and held it for 3 years
• How he develops huge link popularity through automation
• The ins and outs of “white hat” and “black hat” strategies
• Getting super-affiliate sites to promote you over the others

He can provide gutsy, honest testimonials …

“You might be the epitome of arrogance, but you certainly know your stuff. Anyone who is unwilling to pay ANY price for this material ought to be put out of their miserable internet existence …” Stephanie Woolford-Bales – Vancouver, WA

“First off, your product is hands down the best I’ve ever bought. And I’ve bought a lot. I hope my competition doesn’t get their hands on it. You really delivered.” Erik M. – The Netherlands

To quote The Rich Jerk directly:

“Try my strategies for 60 days. If you aren’t successful, I’ll tell you that you are in the wrong profession, I’ll question your IQ, but I’ll also give you a 100% refund. I only require that you let me know which strategies didn’t work for you, and how you used them. See my FAQ page for complete details. If I see that you’re REALLY pathetic, I masy even help you personally”. The Rich Jerk

So now it’s up to you. Go there now and get yourself going to … The Rich Jerk

You can also find out more at www.g-adrenalin.com

He calls himself the Rich Jerk – He is rich and he tells you how to be as well. is a post from: egodrivendevelopment.com

Now we all know the frustration that can quickly set in if the new piece of electronic equipment you purchased doesn’t work as described out of the box. That situation can be even more frustrating if there are children involved.

There generally are two types of issues that come into customer support centers. First is a standard “not working properly” problem where a piece of equipment doesn’t work as it’s supposed to. For example, you purchase a new digital video disk player and the movie won’t play.

The other type of issue is missing parts or accessories when the manufacturer doesn’t include all the necessary components in the package. For example, your new personal computer does not have the power cord.

These types of issues are inconvenient to the consumer but are often very easily resolved. Consumers can take several steps to prepare themselves before they call customer support:

* Research. We’re all eager to get the new electronic gizmo up and running, and we sometimes forget to look over the manual. There are plenty of basic problems that consumers encounter that are often addressed in the user’s manual or on companies’ Web sites.

* Information. Make sure you have all the information the customer support representative is going to need. Having everything in front of you will speed up the process. This information is the real basics like make, model and serial number of the equipment.

* History. You should be prepared to detail what happened before you encountered the problem or explain previous issues the device may have had that were resolved.

* Timing. If you don’t want to wait on hold, the best time to call customer support is in off-peak hours. Typically, call centers deal with their heaviest volumes in the morning and late afternoon. If you can call during late morning or early afternoon, you’ll get quicker assistance.

Finally, remain calm. Take a deep breath before you pick up the phone. Remember, the customer support agents are there to help you, so having a friendly tone and attitude will make your experience a better one.

Bill Owens is vice president for service and support for IBM. – NU

Getting the Most Out of Your Next Customer Support Call is a post from: egodrivendevelopment.com

Make Customer Satisfaction # 1
Hey, forget about how many sales you make in a day, and look at how many customers you satisfied today! Every satisfied client means repeat sales. Yep, it might be a product that they purchase over and over again, or it may mean different products they pick up every time they walk through the doors. Heck, it might mean both repeat products and added impulse products as well.

Happy customers talk to their friends, and friends trust what their friends have to say about a business. Yep, even though it’s an opinion…they’ll take it as the gospel and set a lot of stock in it. Keep your customers saying good things about your products and services…it’ll pay off.

Deliver…Don’t Promise More Than You Can Handle
No one likes to be let down. Yeah, that means your customers will be happier if you promise less, but deliver more. Think about this…happy customers tell 3 of their friends about you, but disappointed customers gripe to 11 friends about what you didn’t do right. Yep, it pays to keep your word!

What about those unhappy clients? Deal with them as quickly as possible and do what it takes to keep them happy. Yeah, you might lose a little profit today, but think of it like this…if you keep them on your side they’ll come back again and again – and so will their friends.

Keep an Element of Surprise Alive
Have you ever gone shopping and at the counter discovered the item you purchased was on sale? Yeah, it feels great to save money you weren’t expecting to save! Along with your advertised sales, slip in some unadvertised specials. Your customers will look forward to the unexpected savings they encounter at the cash register.

Think about this…would you rather shop at the new store across town where the clerks are unfriendly and you’re not sure of the quality of the product when you’ve already got a good thing going on somewhere else? We all have a zone of comfort and are creatures of habit. When your customers are in the habit of smiling every time they walk out of your door, they’ll be less likely to experiment with an uncertain competitor.

Tell Your Customers You Appreciate Their Business
We all enjoy the warm fuzzy feeling that comes with being appreciated. Yep, a smile…a thank you…a pat on the back…they all leave us feeling great. How can you send your customers out of the store with the knowledge that they are valuable to you? Just say it…I appreciate your business! Say it with a special sale…by letting them in on a new product or service your are adding just for them…or simply with a smile and heartfelt thanks.

Think about this…how do you feel when you know your opinion counts? Yeah, we all like to think people respect our thoughts and ideas. When your customers know you put a lot of stock in what they think of your business, they’ll be more likely to talk it up to their friends and family. Reward them every time they share their opinion about your business. Set up a special referral reward program and watch the news travel.

Invest in your customers…the dividends are great!

Four Sure-Fire Ways to Keep Your Customers Happy is a post from: egodrivendevelopment.com

There are five areas of a CVO’s customer service to consider: flexible credentialing processes which can be adapted in response to client needs; a range of quality services; quick responses to clients; individual support; and solid technology practices. Although some service points, such as a fast response to questions, can seem small, these areas display the quality of the CVO, which will define the long-term relationship between the CVO and its clients.

Adapting credentialing services to client needs.
CVOs should be responsive to their clients’ needs. The CVO should be accredited by either accrediting organization: National Committee for Quality Assurance (NCQA) or the Utilization Review Accreditation Councile (URAC) or comply with their credentialing standards. In addition, the CVO should add new credentialing standards for their clients and should also be able to adapt their credentialing processes by adding special criteria or using a subset of criteria. This flexibility includes making recommendations to streamline processes and working with clients to determine what they need rather than following a preset checklist.

Individualized support and quality controls.
Individualized service means that there is a dedicated representative for each client. There should be a known manager to handle difficult situations and an established route to lodge complaints. All personnel should be trained to perform credentialing reports according to the accrediting organization’s standards.

There should also be an established quality control system and regular internal audits for managing feedback, rewarding good service, and evaluating bad practice. The CVO should be able to supply a copy of their quality control policies and practices documentation. If they are accredited by NCQA or URAC, then there is a guarantee that these practices have been reviewed and audited and that their service meets industry standards.

High quality services.
Two attributes of quality work are timeliness and thoroughness. Good CVOs will return credentialing reports as quick as industry norms, meaning around 60 days for hospital standards (JCAHO) and 30 days for managed care standards (NCQA and URAC). The credentialing reports will also be complete – no missing data or criteria and with full supporting documentation. CVOs should have an established maximum number of requests they make to organizations for information and other avenues of finding information. Problem files should be brought immediately to the review committee’s attention. All of these practices work together to make a thorough credentialing report.

Additionally, good CVOs offer services such as tracking licensing dates and requirements (expirables) and disciplinary actions by various organizations (surveillance); consulting and training classes about credentialing processes; and support during internal audits.

Quick response to client contact.
Good CVOs respond to questions within 24 hours. They should answer any questions fully and as quickly and directly as possible rather than postponing or transferring them.

Technology resources.
CVOs should be using the most recent technology, such as databases, paperless credentialing, and web access with adequate security and access control.

Customer service is key to creating a good relationship between CVOs and medical organizations. Quality control policies, flexible credentialing processes and criteria, quick response time, good technology use, and responsiveness to questions and requests are five major areas where a CVO develops good customer relations. All these areas mean the CVO is responsive – that the CVO is paying attention to individual customer needs and consistently doing its best to meet them.

Five Customer Service Points for a Credentialing Service is a post from: egodrivendevelopment.com

1. Prominently display phone number. Many customers visit your “Contact Us” page for the sole purpose of locating a phone number. Don’t force your customers to fill out a form or contact you via email if they want to personally talk with you. Your phone number, preferably toll-free, should be prominently displayed on your home page and on your “Contact Us” page.

2. Create a list of Frequently Asked Questions. Identify the top 5 – 10 questions or complaints logged on your website and post them with answers. This will be a time saving convenience for customers and reduces your email/call volume. Amazon.com has one of the best FAQ sections I’ve seen on the web. When visitors click Help on www.amazon.com, they are soon viewing a page of more than 50 frequently asked questions and answers. Visitors almost never have to contact Amazon.com directly for assistance.

3. Develop response standards. In 1998 I conducted an informal survey by shopping customer service departments on the Internet. In my survey, in which I logged complaints or posed questions, 60% of the companies didn’t even bother to respond. Of those that did respond, the average response time was 4.5 days. Today, e-commerce customers will not give you days to respond. They expect a response within hours. Determine your response targets and then line up systems and processes to deliver your goal. Keep in mind that your initial e-response should never be delivered more than 24 hours after the customer contacts you.

4. Dedicate staff to email response. Well-intentioned companies are failing customers miserably because their representatives are juggling too many tasks. Customer Care staff cannot effectively respond to high volumes of phone calls, postal mail and email complaints and maintain quality service standards. If your Customer Care Department is receiving at least 400 email inquiries/complaints monthly, you need at least one person dedicated to reviewing, researching and responding to email complaints and this needs to be their primary job.

Exceptional eCustomer Service – In 4 Simple Tips is a post from: egodrivendevelopment.com

I bet you said “Yes”. But are you sure you listed benefits? If you’ll bear with me for another 10 seconds, I’d like to test out a theory on you.

Recap your answers – maybe even write them down. Now list the 5 main things your business does. In other words, what are your 5 core services? What are the 5 core features of your product?

If your first list looks anything like your second, chances are you’re mistaking features for benefits. As a result, it’s likely that your marketing materials aren’t engaging your customer. Customers don’t want to know what you can do. They want to know what you can do FOR THEM.

Don’t talk features – talk benefits.

Don’t be alarmed. You’re not alone. Most business owners and marketing managers are so close to their product or service that they have a lot of trouble distinguishing benefits from the features of their offering. Ask a web host “what are the benefits of your service?”, and you’ll likely hear something along the lines of, “we offer load-balanced server clusters.” But that’s not a benefit… that’s what they do. The benefit is superior uptime and performance.

In fact, so many people think features instead of benefits that it can work in your favour – to dramatic effect. If you can accurately identify your benefits, and convey those benefits to your market, you’ll be light-years ahead of most of your competition. You’ll be converting leads into sales while they’re still bogged down trying to promote features.

So if you’ve ever sat down to write a sales letter and wondered how you’re going to grab your reader’s attention, or you’ve ever gone ‘round in circles writing draft after draft of web copy without ever hitting the mark, now you know where you were going wrong.

The only question remaining is, how do you do it right? Advertising copywriters and website copywriters do it all the time – and most of the time, they do it with benefits. Benefits are the copywriter’s holy grail. But if you’re not a seasoned copywriter, how do you identify the benefits you offer your customers?

There are any number of ways to identify the benefits you offer. This article discusses just three:
1) Customer Research
2) Speak to Your Sales Team
3) Make it Easy for Your Customer to Get Buy-In

The method you choose depends on your time constraints, budget, and level of customer interaction.

1) Customer Research
The most obvious way to identify benefits is to ask your existing customers. They’re spending a lot of money on your offering, so you can be sure they know what benefit they’re getting from it. (In many cases, it can be handy to ask them what benefits they’d like to be getting from you too!) Unfortunately, like everyone else, your customers are busy people. In most cases, you won’t get useful feedback by simply sending an email enquiry. You have to make it easy for them to respond, and you have to make it worth their while. Think about questionnaires and surveys for quantitative data, and interviews and focus groups for qualitative data. These are the simplest techniques, but you still have to make sure you interpret the results appropriately. And always remember that they’re self-report methods. People will sometimes tell you what they think you want to hear. (That’s also why you have to word your questions very carefully – try not to ask leading questions.) Of course, there are plenty of other research techniques around. Do a bit of homework and find the methods which best suit your business requirements. But don’t get carried away by the possibilities. All the research data in the world is pointless if you’re not talking the language of your customer.

2) Speak to Your Sales Team
Sadly, not every business can afford to invest in market research. If your budget doesn’t stretch far enough, try talking to your sales people. They’re out in the field every day, talking to customers. And because their livelihood depends on their success in engaging customers, chances are they’ll be able to tell you what your customers want to know. (A word of warning, though… Be careful not to make lofty promises. Unlike your sales team, written collateral doesn’t generate a rapport with your customers. Customers won’t make as many allowances, so you can only stretch the truth so far in writing before your credibility suffers. What’s more, if you do push the boundaries, you’re more likely to be held to your word!)

3) Make it Easy for Your Customer to Get Buy-In
If you don’t have the budget for in-depth customer research, and you don’t have a sales team, a good tip is to imagine how your customer gets buy-in from their boss. Quite often, the decision maker is someone higher up the food chain than your direct audience. Your audience will probably be the key stakeholder – they’ll be the user of your product, or the recipient of your service. But when they find an offering they like, there’s a good chance they’ll have to sell it to someone further up the line. If you can make this sale easier, you’ll have a foot in the door. Don’t just appeal to the sensibilities of the direct audience. You also need to ask yourself what they need to know to convince the decision maker. If the decision maker is a CFO, think Return on Investment (ROI) and Total Cost of Ownership (TCO). If the decision maker is a CIO or MIS, think performance, technological sustainability, availability, manageability, and ease of integration. If the decision maker is a CEO, think liability, risk management, and ROI. And only use jargon to prove you know your stuff. Remember… jargon will probably have the ultimate decision maker scratching their head, not reaching for their cheque book.

There are many many more ways to identify benefits. This is just a very superficial snapshot of some techniques you might like to try. At the very least they’ll get you thinking benefits.

In the end, the message is simple. Forget all the fancy talk about complicated revolutionary marketing principles. Forget new-age hard-sell advertising quick-fixes. Forget looking to so-called “experts” for solutions. Just think benefits. And if you can accurately do that, the rest is just mechanics. Once you know what you want to write about, you just need to put pen to paper. And that’s a whole ‘nother story!

Happy writing!

Engage Your Customer – Write About Benefits is a post from: egodrivendevelopment.com

As a business owner I realize the cost of poor service. Poor service decreases impulse purchases, leads to a reduction in repeat business, causes lack of referrals and negatively impacts customer relationships. When you are trying to build a business in a competitive market each of these are critical to your success. In an environment where customers have a dozen or more purchase options it is imperative that great care be taken to build your business.

How are you doing at building your business with customer service? Consider how you would handle the following customer interactions:

(1) A customer purchased a $10 item and now wants to return it. Your policy is no refunds. This a customer who has shopped your establishment many times. Do you return the item or enforce the policy? If you must, gently remind the customer of your policy, but you should absolutely refund or exchange the product to the customers satisfaction.

(2) When customers enter you business are they greeted warmly or ignored? At the very least do you make eye contact and smile? A warm and hearty “Hello” will fit almost any environment. Do this with each customer. A smile would be the icing on the cake.

(3) Do your employees say “Thank You” and smile after each customer purchase? Or do they simply hand the customer their bagged item and say “next.” Thank You … Its just two little words, and only eight characters long. Just say it. It goes a long way to build goodwill and customer relationships. It gives the perception that you are nice and friendly. Don’t forget to smile.

(4) During customer interactions are you on the phone or talking with other employees? Or are you focused 100% on the customer? It is downright rude to be doing ANYTHING, other than focusing on your customer, during a transaction.

(5) A Customer comes into your establishment and is there incessantly reading product labels. Do you leave the customer there to fend for themselves or do you offer the customer your expert opinion on the products you offer. More often than not the customer will be left alone. Go help them. If they want to be left alone let them tell you so.

What do you think customers do when they encounter great customer service? They become advocates for you and help to build your business by referring others. They become loyal to you, completing like purchases exclusively at your establishment. Fantastic service is what makes customers want to shop with you despite a higher price or the inconvenience of distance. Even if you are providing a lesser quality product or service, fantastic customer service can help you compensate for it. It gives you an incredible, low cost competitive advantage.

To improve your customer’s experience, start by changing yourself. Change your attitude when handling customer issues. Be friendly and liberal versus stern when implementing policy. This may require you to convince yourself that you can afford great service. Do the math and discover that it will cost you less to take care of that customer now and build a life long patron. Set the example by regularly chatting with customers and enthusiastically pitching in to solve hard problems.

Next challenge your employees by asking them to step up their game. Catch them providing great service and provide some simple verbal recognition. Constantly bring up and talk about how important it is to set yourself apart with great service. Create a bulletin board in your employee only area, and post positive comments from customers – if a customer verbally tells you something great, type it up and post it on the board. For employees that just don’t get it try to understand why and help them with some training, coaching and counseling.

Starting with your next customer begin building that essential customer service foundation. Offer a friendly smile, a warm greeting, and a caring attitude. Engage in aimless small talk, genuinely go the extra mile and try to truly understand the other person.

Does Your Customer Service Suck? is a post from: egodrivendevelopment.com

Document Storage: Why You Should Outsource

Fast and easy retrieval of you information is critical to your business success. And your documents, both on hard drive and paper, are the lifeblood of your organization. So it makes sense to preserve them for any eventuality.

But whether your documents are on paper or in electronic form, your data can still be at the mercy of natural or man-made disaster or hard-drive failure. Such loss could cripple your business so it’s essential to have an effective back-up system in place. So how to do it?

Transferring you paper documents and hard-disk data to optical media is the first step. This allows easy retrieval of any information you need. With an efficient indexing system, just pop the disc into the drive and voila. No need to search through dusty storerooms and cart out heavy boxes.

Once you’ve decided to go ahead and backup your critical data, you have to decide whether to do it yourself or outsource to a professional company.

It really depends on the volume of documents you have to work with. But considering the importance of your company information, it makes sense to bring in a professional firm for the following reasons.

Firstly, they’re up-to-date on the latest and most effective methods of data storage. For example, perhaps you’ve already backed up some of your hard disk data to standard Cd’s. After all, they last forever, right? Unfortunately not. Some statistics on the shelf life of recorded Cd’s might shock you. Unless you take great care, standard CD/DVDs can degrade to the point of being unreadable in as little to 2-5 years. Professional data storage firm will be knowledgeable of the latest media such as the latest Kodak Gold discs which offer effective lifespan of 80-300 years.

Another important reason to outsource to a document imaging solution provider is that their staff are trained and knowledgeable experts in data conversion. Scanning workflow, for example, is a complicated undertaking, especially if large volumes of documents and deadlines are involved. This really needs an expert’s touch. Solution providers also offer data entry services to key-in important meta data from documents to create a searchable database of your paper.

Then professional firms have the state-of-the-art equipment to handle any kind or size of job. The resulting efficiencies lower production costs which leads to lower costs for you. Buying, installing such hardware yourself and then training you own staff in its use would be prohibitively expensive and time-consuming.

In addition, a solution provider will manage your entire document conversion project. This means there’s no need to tie-up any of your own resources in the conversion process. Such projects can be complex, requiring needs assessment, planning and estimating before the actual scanning begins. And the imaging company’s staff can work on-site on your own premises so there’s no need to your confidential documents to leave the building.

Considering the inestimable value of your documents, you need to entrust your project to a reputable firm. Look for one with a proven track-record of working for blue chip clients which should include vertical market expertise. If you deal with large format documents, make sure the firm employs technicians familiar with architectural or engineering drawings and who can effectively handle such jobs.

New York Document Scanning, a global outsourcing company, is headquartered in New York, NY with offices in Kolkata, India and provides scanning services and data entry at some of the best prices found anywhere. Get free quotes for all your document scanning needs.

Document Storage Scanning To CD is a post from: egodrivendevelopment.com

One of the key components of an effective retention strategy is exceptional customer service. Not just good service, but memorable service. Today, consumers’ expectations are higher than ever and companies that fail to deliver, risk losing market share.

10 Tips for Delivering Good Customer Service.

1) Treat me like a somebody. It’s been years since that Midas muffler commercial aired, but the “I’m a somebody” phrase can still be heard from time to time. Why? Because regular customers expect (and deserve) to be remembered. As one woman summed it up, “You don’t need to remember my name, or what I order, but do acknowledge that I’ve been there before.”

One of the best examples I’ve ever seen of this is at my local coffee shop. One day I noticed that the young man behind the counter greeted some people by name and, even if he didn’t know their name, he knew what they usually ordered. As I waited for my tea (he’d already placed my ‘two milk on the side’ on the counter without me having said a word), I asked him why he said, “See you later” to some customers, “See you tomorrow” to others, yet always said, “Have a good week” to me. The smiling, friendly reply? “Because you only come in on Mondays and Fridays”. As I thanked him, I thought to myself, “Wow. He won’t be here long”. Unfortunately, I was right.

2) Be polite! Too frequently company representatives ask customers for file information without saying “Please” or even being polite. It is not acceptable for a service rep to simply bark out, “Account number?” And it is never acceptable for a service rep to insult a client.

Six weeks ago there was a problem with my home internet account – which is with a phone carrier I have used my entire life (and, as you know, this kind of loyalty to a phone company is almost unheard of these days). In all that time, I have never been late with a bill payment to them. There is a long and ugly story here, but the short version is that a) the problem was on their end and b) before they realized where things had gone wrong, their rep was extremely rude. When I asked him to please change the way in which he was addressing me, he snarled, “Well whadya expect? If you’d pay your bills on time you wouldn’t have this problem.”

I couldn’t believe what I was hearing. In fact, if I’d just read this account (instead of being on the receiving end), I wouldn’t have believed the story. What’s worse is that although the company later apologized, their senior management seemed to feel that this was not an isolated incident.

A 2005 survey conducted by Schulich School of Business MBAs suggests that this kind of problem exists in over 30% of companies, and costs them hundreds of millions of dollars in lost customers (and revenues) each and every year. Don’t let your company end up one of these statistics.

3) Thank your customers – like you mean it. When your employees conclude a transaction, they should thank the customer with a smile and a sincere “thank you for … completed by whatever is appropriate for your business”. Too often, customers received a rushed and barely civil “Thanks-Have-a-nice-day-Next”. With large purchases, the verbal greeting should be followed up with a hand-written card – not just because it leads to increased referrals (which is does), but because it is the correct thing to do.

Oh, and by the way, the word “Sure” is no way to respond when a customer thanks you. To many people in many parts of the world, this is dismissive and suggests you don’t care. The correct phrase is “You’re welcome”.

4) Appearances do count! According got two independent pieces or research, nearly 90% of customers form an impression about how competent and reputable your company is based on what they see when they walk trough your doors.

Preserve me from auto-attendant hell. Customers are becoming increasingly annoyed and frustrated with having to sift through a multitude of options and press numerous buttons – only to be told that the desired service can only be obtained through the company’s website. Worse is when the auto-attendant uses voice recognition – but doesn’t ‘recognize’ your voice. People want to connect with human beings; they don’t want to listen to a long list of prompts. For hints on how to use auto-attendants effectively, please read “The top 5 new things people expect for good customer service” on our ReallyGreatInfo.com webiste.

5) Do what you say you will… when you say you will. The expression “Under promise, over deliver” may have become somewhat hackneyed through over use, but is still germane. One of the quickest ways to lose customer confidence is to not follow-through, or to be late delivering a service or product, without notifying the customer in advance, determining whether or not the delay will impact the customer and providing an alternate solution in the interim if necessary.

One of the best examples I ever experienced of a company doing it well happened with Toyota. There was a problem with my RAV4 and Toyota couldn’t repair it easily. I was driving a loaner, but had planned to go camping with my kids. It was our summer holiday and it had been planned for months. When Toyota couldn’t repair my vehicle in time, they rented an SUV for us to use – without me having to ask. I have since purchased another vehicle from this dealership and recommended it to 6 others who have purchased from them. Coincidence? I think not.

6) Surprise the customer from the time to time. When it is possible to provide an extra level of service, do so. Whether it’s an unexpected complimentary dessert in a restaurant, or an upgrade that has not been requested, these special gestures go a long way towards engendering customer loyalty and to winning you new customers. It has long been known that on average, a dissatisfied customer will tell 10 – 16 others, but people who have had an unexpectedly good experience also recount their stories.

7) Provide “full” service. When Successories sends out its framed prints, it includes the hooks and a small levelling device. There’s a remote control toy vendor near me who includes the batteries. “My” gas station dispenses free coffee with gas on weekday mornings. A drive-through drycleaner in northern Ontario opens early and hands you the morning paper with your order. Small things, yes. Greatly appreciated? No question.

I spoke to each of my local retailers and learned that in each case, their sales – and profits – have enjoyed double digits increases since they introduced more comprehensive service. Think about what you can add to help make things easier for your customers. In some cases, by looking at what else it makes sense to sell, you can even add a new revenue stream while improving the perceived level of customer service provided.

Mea Culpa. When you have made a mistake, admit it and set things straight. When customers have a complaint – listen, truly listen. Then apologize and take corrective action. In many instances, the very act of listening (without interrupting) can be enough to diffuse the situation and make the person feel worthy as a customer. Then ask the customer how they would like you to resolve the situation. In most instances, your client will come up with something reasonable – and often less costly than a solution you might have proposed.

9) Listen to your customers. Conduct your own surveys and get feedback on what they like and don’t like – and take corrective action as required. Let customers know that their business is appreciated and that their opinions are important to you.

None of these suggestions takes a lot of time or money to implement, yet they can pay dividends in increased customer satisfaction and retention. The key, though, is to ensuring that employees understand the importance of their front-line role and get good training and supervision.

Delivering Great Customer Service – 10 Tips is a post from: egodrivendevelopment.com

Some customers are just plain difficult. They are always complaining, they are picky, know-it-alls, faultfinders, constant complainers, unreasonable, demanding. There’s no way you can avoid them so you have to learn to deal with them. Angry people cannot rationalize because they are so wrapped up in the emotion of anger that anything you say gets filtered through their emotion. Rationalizing, problem solving, listening, and negotiating are all left-brain activities and your angry customer is stuck in the right side of the brain, and therefore cannot be expected to rationalize with you. Here are a few more customer service training tips.

Believe it or not the best way to diffuse a situation with an angry customer may be cleared up with two little words. “I’m sorry.” Recent research shows that more than 50% of customers who have voices a complaint never get an apology. It doesn’t take a rocket scientist to realize that most people just want to be acknowledged, and when they get ignored and treated like they don’t matter and their opinion means nothing. One of the better customer service training tips I found is saying “I’m sorry,” can make all the difference in the world.

I don’t believe in the saying the “customer is always right.” No their not always right, and there are those that make themselves feel superior by belittling others. Being courteous to customers does not mean you have to accept abuse from them. Nobody deserves to be treated badly, but unfortunately there are those who go out of their way to do so. Saying things like, “Thank you for letting me know that you’re unhappy with…” will usually calm even the meanest customers and the nicer you continue to be with them, the calmer they get, this is a very good customer service training tip. Try it a few times it really works. There’s also another saying that goes: “You don’t have to show up to every fight you’re invited to.”

Customer Service Training Tips is a post from: egodrivendevelopment.com