Useful Sites
Starting your own business requires finance, Glitec Loans offers great loans for homeowners.
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Premierline can find the right office insurance for your business
Directline for Business can find the right public liability insurance to suit your business

5 Mistakes I made in 2005

February 9th, 2010

Even though I’m pretty happy with how 2005 turned out, there are still some things I wish I had done differently. Here are 5 things I aim to change for 2006

1. Didn’t take time out for me. I admit it, I have the typical entrepreneur bug. I spent way too much time working on my business and not nearly enough time on me. In 2006, I plan to take more breaks and schedule in some “me-time.”

2. Wasn’t as consistent with my own marketing. Much like not taking time out for me, I also struggled with not taking as much time as I should have for marketing my own business. (Remember the old adage of the shoemaker’s children running around barefoot? Marketing my clients’ businesses always came before my own.) Now, my business has grown rapidly, so although I’m not exactly complaining, I do wonder where I’d be if I had been more consistent about my own marketing.

3. Got distracted. One of my biggest problems is what my coach, Melanie Benson Strick, Success Connections, calls “bright shiny object syndrome.” That’s where you find yourself chasing all sorts of bright shiny objects (also known as “new” opportunities or “new” ideas) rather than focusing on your core business systems. What happens is you end up with a lot of half-finished or barely-started ideas and very few actually completed.
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5 Lessons I Learned About Building a Home Based Business While Watching a Master Violinist

February 8th, 2010

Have you ever been in moment where you realized that your perception of something would never be the same? Well that’s exactly what happened to me when I attended BB Kings Restaurant to hang out and listen to a violinist for an upcoming CD release.

Much to my surprise I walked away with 5 lessons that I could use to take my home based business to the next level. Within moments of world renowned jazz violinist Karen Briggs (formerly with Yani) taking the stage the quote from Tony Buzan rang my head.

“Whatever your discipline, become a student of excellence in all things. Take every opportunity to observe people who manifest the qualities of mastery.”

Here are lessons I walked away with that you can use to
successfully create a business you can work from home.

1. Change an idea or business by 10% and you can be a leader in what you do. Ms. Briggs is not the only violinist but she is one the first to become known as a “Jazz Violinist.” She took traditional classical music and put a jazz twist on it and made it her own. She created a fortune by doing so. You can do the same thing. Find a work at home business you love, add your unique slant and become an expert.
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Narcissism in the Boardroom

February 7th, 2010

The perpetrators of the recent spate of financial frauds in the USA acted with callous disregard for both their employees and shareholders – not to mention other stakeholders. Psychologists have often remote-diagnosed them as “malignant, pathological narcissists”.

Narcissists are driven by the need to uphold and maintain a false self – a concocted, grandiose, and demanding psychological construct typical of the narcissistic personality disorder. The false self is projected to the world in order to garner “narcissistic supply” – adulation, admiration, or even notoriety and infamy. Any kind of attention is usually deemed by narcissists to be preferable to obscurity.

The false self is suffused with fantasies of perfection, grandeur, brilliance, infallibility, immunity, significance, omnipotence, omnipresence, and omniscience. To be a narcissist is to be convinced of a great, inevitable personal destiny. The narcissist is preoccupied with ideal love, the construction of brilliant, revolutionary scientific theories, the composition or authoring or painting of the greatest work of art, the founding of a new school of thought, the attainment of fabulous wealth, the reshaping of a nation or a conglomerate, and so on. The narcissist never sets realistic goals to himself. He is forever preoccupied with fantasies of uniqueness, record breaking, or breathtaking achievements. His verbosity reflects this propensity.

Reality is, naturally, quite different and this gives rise to a “grandiosity gap”. The demands of the false self are never satisfied by the narcissist’s accomplishments, standing, wealth, clout, sexual prowess, or knowledge. The narcissist’s grandiosity and sense of entitlement are equally incommensurate with his achievements.

To bridge the grandiosity gap, the malignant (pathological) narcissist resorts to shortcuts. These very often lead to fraud.

The narcissist cares only about appearances. What matters to him are the facade of wealth and its attendant social status and narcissistic supply. Witness the travestied extravagance of Tyco’s Denis Kozlowski. Media attention only exacerbates the narcissist’s addiction and makes it incumbent on him to go to ever-wilder extremes to secure uninterrupted supply from this source.

The narcissist lacks empathy – the ability to put himself in other people’s shoes. He does not recognize boundaries – personal, corporate, or legal. Everything and everyone are to him mere instruments, extensions, objects unconditionally and uncomplainingly available in his pursuit of narcissistic gratification.

This makes the narcissist perniciously exploitative. He uses, abuses, devalues, and discards even his nearest and dearest in the most chilling manner. The narcissist is utility- driven, obsessed with his overwhelming need to reduce his anxiety and regulate his labile sense of self-worth by securing a constant supply of his drug – attention. American executives acted without compunction when they raided their employees’ pension funds – as did Robert Maxwell a generation earlier in Britain.

The narcissist is convinced of his superiority – cerebral or physical. To his mind, he is a Gulliver hamstrung by a horde of narrow-minded and envious Lilliputians. The dotcom “new economy” was infested with “visionaries” with a contemptuous attitude towards the mundane: profits, business cycles, conservative economists, doubtful journalists, and cautious analysts.

Yet, deep inside, the narcissist is painfully aware of his addiction to others – their attention, admiration, applause, and affirmation. He despises himself for being thus dependent. He hates people the same way a drug addict hates his pusher. He wishes to “put them in their place”, humiliate them, demonstrate to them how inadequate and imperfect they are in comparison to his regal self and how little he craves or needs them.

The narcissist regards himself as one would an expensive present, a gift to his company, to his family, to his neighbours, to his colleagues, to his country. This firm conviction of his inflated importance makes him feel entitled to special treatment, special favors, special outcomes, concessions, subservience, immediate gratification, obsequiousness, and lenience. It also makes him feel immune to mortal laws and somehow divinely protected and insulated from the inevitable consequences of his deeds and misdeeds.

The self-destructive narcissist plays the role of the “bad guy” (or “bad girl”). But even this is within the traditional social roles cartoonishly exaggerated by the narcissist to attract attention. Men are likely to emphasise intellect, power, aggression, money, or social status. Narcissistic women are likely to emphasise body, looks, charm, sexuality, feminine “traits”, homemaking, children and childrearing.

Punishing the wayward narcissist is a veritable catch-22.

A jail term is useless as a deterrent if it only serves to focus attention on the narcissist. Being infamous is second best to being famous – and far preferable to being ignored. The only way to effectively punish a narcissist is to withhold narcissistic supply from him and thus to prevent him from becoming a notorious celebrity.

Given a sufficient amount of media exposure, book contracts, talk shows, lectures, and public attention – the narcissist may even consider the whole grisly affair to be emotionally rewarding. To the narcissist, freedom, wealth, social status, family, vocation – are all means to an end. And the end is attention. If he can secure attention by being the big bad wolf – the narcissist unhesitatingly transforms himself into one. Lord Archer, for instance, seems to be positively basking in the media circus provoked by his prison diaries.

The narcissist does not victimise, plunder, terrorise and abuse others in a cold, calculating manner. He does so offhandedly, as a manifestation of his genuine character. To be truly “guilty” one needs to intend, to deliberate, to contemplate one’s choices and then to choose one’s acts. The narcissist does none of these.

Thus, punishment breeds in him surprise, hurt and seething anger. The narcissist is stunned by society’s insistence that he should be held accountable for his deeds and penalized accordingly. He feels wronged, baffled, injured, the victim of bias, discrimination and injustice. He rebels and rages.

Depending upon the pervasiveness of his magical thinking, the narcissist may feel besieged by overwhelming powers, forces cosmic and intrinsically ominous. He may develop compulsive rites to fend off this “bad”, unwarranted, persecutory influences.
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All You Need To Know About Adsense To Blast Your Income Sky-high!

February 6th, 2010

From my personal experience and from speaking with many other publishers, it seems that many of them cannot even garner enough earnings to trigger off a payment from Google (USD $100). This is really sad because many give up before even reaching the halfway mark. Imagine adding up all the quitters, the amount of advertising money Google would have pocketed without paying a cent!

Point #1 Find Your Niche.
You need to know about your topic or subject fully and be an at least knowledgeable on it. You write quality content, you get quality ads shown. It is as simple as that. If you really found profitable niche on but know nuts about it, you can always use free articles (like this one) and post them on your site with their links on them of course. It is a easy and quick way to get quality content to your site.

Point #2 Laser Focused Theme.
You need to fully concentrate on your topic and area of interest. Do not deviate from it even a single bit! The reason behind this is to get the MOST relevant ads to your content which in turn will be the most likely to interest the visitor and get clicked on.

Point #3 Website Navigation.
Do not trick the visitor, do not confuse the visitor, do not attempt to hide the ad but do not ‘blast’ the ad at the same time. Create your navigation in such a way that your ads appear unobtrusive and yet viewable. It is advisable to put more then one ad but do not cramp your page with ads, it turns the visitor off.
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